Privacy Policy
Last updated: 7 October 2026
This policy explains how White Cliffs Chauffeurs collects, uses and protects your personal information when you use this website or book our services.
1. Who we are
White Cliffs Chauffeurs, formerly known as Marler Executive Travel, is a chauffeur service based in Sandwich, Kent. We are the controller of the personal information described in this policy.
2. What information we collect
When you request a quote, make a booking or contact us, we may collect:
- Your name, phone number and email address
- Your company name, if you are booking for a business
- Journey details, including pick-up and destination, dates and times, passenger numbers and luggage
- Flight, ship or sailing details
- Any notes or itinerary you send us
- Payment details, if you pay by card
- Records of our messages and calls with you
We do not ask for more information than we need to quote for and carry out your journey.
3. How we use your information
- To prepare and send you a quote
- To confirm, plan and carry out your booking, including tracking flights
- To take payment and keep our accounts
- To contact you about your journey, including changes and delays
- To handle complaints and enquiries
- To meet our legal and insurance obligations
We do not sell your information, and we do not use it for marketing without your agreement.
4. Our legal basis
Under UK GDPR we rely on:
- Taking steps at your request before a contract, and performing a contract, to quote for and carry out your booking
- Our legitimate interests in running and improving our service, where these are not outweighed by your rights
- Legal obligation, for example keeping accounting records
- Your consent, where we ask for it, which you can withdraw at any time
5. Who we share it with
We share your information only where needed to provide the service, with:
- Our chauffeurs, so they can carry out your journey
- Our website hosting and online form providers, who process quote requests on our behalf
- Payment providers, if you pay by card
- Our accountants, insurers and professional advisers
- Authorities, where the law requires it
These providers may only use your information to provide their service to us.
6. How long we keep it
We keep your information only for as long as we need it for the purposes above. Quote requests that do not lead to a booking are deleted after a reasonable period. Booking and payment records are kept for as long as the law requires for accounting and tax purposes.
7. Keeping it secure
We store your information securely and limit access to the people who need it. No online service can be completely secure, so please take care when sending information by email.
8. Cookies and analytics
Our website uses only the technology it needs to work. If we add analytics or similar tools in future, we will update this policy and ask for your consent where the law requires it.
9. Your rights
You have the right to:
- Ask for a copy of the information we hold about you
- Ask us to correct information that is wrong
- Ask us to delete your information, in some circumstances
- Ask us to restrict or stop using your information, in some circumstances
- Object to our use of your information based on legitimate interests
- Ask for your information in a portable format, in some circumstances
- Withdraw consent at any time, where we rely on it
To use any of these rights, contact us using the details above. We will reply within one month.
10. Complaints
If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
